USA > Porche Opens up $60 million Experience center in Los Angeles, California


After years of construction and $60 million invested, Porsche now has a new Experience Center in California. Located on the 405-Freeway in Carson, California, convenient to three of the Los Angeles area airports, the 53-acre facility is second such facility after $100 million investment in its North American Headquarter in Atlanta in 2015. These facilities represents the largest investments for Porsche outside Germany to date.

Out of the 51,756 Porsche vehicles sold by Porsche Cars North America (PCNA) last year 12,016 were sold in California accounting for 23% of sales in the US. So the new Experience Center in Los Angeles was obvious choice for Porsche.

According to Porsche website the 4.1 miles Experience Center features a handling circuit that is designed to mimic a challenging country road. There is a section called The Kick Plate, which features a hydraulic plate on the ground that initiates a loss of traction to induce sliding situations. A seven-percent slope serves as the section called Ice Hill, which also has computer-controlled water jets to make the surface technically challenging. A skidpad and low-friction handling section will let you get your drift on, while a long Acceleration Straight lets you hit some high speeds before entering a replica of the Nürburgring’s Karussell. And finally, an Off-Road Course for Cayenne.

The facility also features 6000 sq. feet of main event space, collection of historic Porsche race cars, meeting spaces along with a fine dining restaurant.

About Porsche Cars North America (PCNA)

Established in 1984, PCNA is the exclusive U.S. importer of Porsche cars. Headquartered in Atlanta, Georgia since 1998, PCNA is also home to the first Porsche Experience Center in North America featuring a module-based 1.6-mile driver development track, business center, human performance center, and fine dining restaurant. PCNA employs approximately 300 people who provide parts, service, marketing, and training for 188 dealers.

PCNA is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany.

About Porsche

Porsche, is a German automobile manufacturer specializing in high-performance sports cars, SUVs and sedans. Porsche was founded in 1931 by Ferdinand Porsche. Its global headquarter is in Stuttgart, and is owned by Volkswagen Group.

As of 2015 its revenue was €21.533bn($22.79bn) and profit was €2.335bn($2.47bn). Globally it has around 24,481 employees.

About Volkswagen Group

Volkswagen Group is a German multinational automotive manufacturing company headquartered in Wolfsburg, Lower Saxony, Germany. It designs, manufactures and distributes passenger and commercial vehicles, motorcycles, engines, and turbomachinery and offers related services including financing, leasing and fleet management.

Volkswagen was founded in 1937 in Berlin, Germany to manufacture the car which would become known as the Beetle. In 2015, it produced 9.93 million motor vehicles, the second-largest number of any company in the world, behind Toyota and ahead of General Motors. The company sells passenger cars under the Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT, Škoda and Volkswagen marques; motorcycles under the Ducati brand; and commercial vehicles under the marques MAN, Scania, Neoplan and Volkswagen Commercial Vehicles.

It ranked seventh in the 2016 Fortune Global 500 list of the world’s largest companies. With revenue of €213.292bn($225.76bn) and 610,076 employees.