Triangle Tire USA, a subsidiary of China based Triangle Tyre Co, is set to break into the U.S. automotive industry facing off industry giants such as Goodyear, Michelin, Continental and Bridgestone which accounted for 72 percent of 2017 U.S. and Canadian original equipment tire sales, according to Modern Tire Dealer, a news magazine that covers the tire industry.
Triangle is based in Weihai, China and it produces more than 25 million tires each year from its five plants in Weihai and supplier list including companies such as General Motors, Nissan and Volvo.
Despite the tire industry being a mature industry, Chinese Triangle has concluded that the next chapter in its growth needs to in North America. The manufacturing facility is going to be located in Tarboro, North Carolina. In 2011, Triangle opened a technical center in Akron, Ohio and its headquarters set in Nashville in 2016. The manufacturing facility is expected to begin in 2020 and the plant is expected to reach full capacity by 2023 producing 6 million tires annually.
Despite the challenges of US- China trade tensions, according to Anne Forristall Luke, CEO of the U.S. Tire Manufacturers Association:
“The U.S. tire manufacturing market is always changing and demand for tires is constant,” she said. “Since there is growth in the U.S. market, we expect tire imports to remain constant and interest by overseas tire manufacturers seeking to establish a U.S. tire presence to meet market demands.”
About Triangle Tyre Co.
Founded in 1976, Triangle Tyre Co. researches and develops, designs, manufactures, and markets various tire products. Headquartered in China, Triangle’s products include commercial tires, passenger tires, bias off-the-road (OTR) tires, radial OTR tires, jumbo OTR tires, etc., as well as specialty tires. Triangle employs around 5807 employees and provides its products through branches, as well as dealers and online in North America, Europe, Australia, Russia, and India covering 180 countries and regions.