Tails.com is a direct- to- customer tailor—made dog nutrition business that feeds more than 100,000 dogs in the UK. As the personalized as well as subscription based pet nutrition businesses are growing rapidly, Nestlé Purina PetCare majority stake is bound to present significant growth opportunities for both the companies.
Tails.com is a company that is working on bringing tailored dog nutrition to consumers at a competitive price and was built with a proprietary nutritional algorithm developed by vets, nutritionists and software engineers. Launched in 2014, Tails.com also provides home delivery through its subscription service and also an in- house nutrition support team.
According to Bernard Meunier, CEO, Nestlé Purina PetCare EMENA :
“Personalised pet nutrition, along with direct-to-consumer subscription services, are expanding rapidly and this move underlines our focus on investing in high-growth categories and acting on consumer trends. Tails.com has a unique and winning business model that successfully combines individually customised recipes with a best in class pet owner experience, and all at competitive prices.”
About Nestlé Purina PetCare
Headquartered in the USA, Nestlé Purina PetCare provides pet food products that includes dry and wet food and treats for dogs and cats. Nestlé Purina PetCare has 20 plus manufacturing sites in the United States.