Following the formal partnership agreement between Al Ghurair and AccorHotels, owner of Swissôtel, in July 2017 to open up the first Swissôtel in the UAE, both parties are now set to announce the inauguration of two new properties within Al Ghurair Center, Deira, Dubai.
Swissôtel Al Ghurair and Swissôtel Living are located within the Al Ghurair Centre Complex and have 428 rooms and 192 apartments respectively and both properties are located in the heart of old Dubai.
With easy access to famous landmarks and culturally-significant locations alongside Dubai Creek, Al Fahidi and other historical districts, guest of both properties can also enjoy the close proximity to government, consulate and corporate districts in addition to Downtown Dubai, Dubai International Airport and Dubai Union Station.
According to Sultan Al Ghurair, CEO of Al Ghurair Properties:
“In partnership with AccorHotels, we are delighted to introduce Swissôtel in the UAE. With the opening of Swissôtel Al Ghurair & Swissôtel Living, we are confident that this luxury international brand with its unique service offering will contribute to the property’s success.”
“The Swissôtel brand values of sustainability, vitality and quality resonate strongly with Al Ghurair. The partnership with Swissôtel is just one part of our many initiatives to reposition and enhance our real estate portfolio; the Al Ghurair Centre has many exciting new brands coming as well as the 58 projects currently under development.”
Al Ghurair has also welcomed seasoned Swissôtel stalwart, Emiel Van Dijk, to head the property who has spent over 15 years in Swissôtel Hotels & Resorts. He added the following on the inauguration and his new role as the general manager:
“With the opening of Swissôtel Al Ghurair and Swissôtel Living, the first phase of an extensive refurbishment process to launch our award-winning brand in the UAE is complete. Swissôtel shares a clear commitment towards physical and mental wellbeing, which can be found through our unparalleled levels of service, amenities and culinary offerings. With this, guests in the UAE will be able to experience genuine Swiss hospitality with locally-inspired design and dining elements. We are confident that Swissôtel Al Ghurair and Swissôtel Living will set new benchmarks in luxury travel in the Middle East.”
The hotel provides facilities such as at The Spa, a 20,000-sq-ft luxurious facility, numerous dining options, state of the art fitness center, swimming pools, tennis court, six meeting rooms, and Al Khor Ballroom
Headquartered in Switzerland, Swissôtel is a subsidiary of FRHI Hotels & Resorts, a leading global hotel company under the Fairmont, Raffles, and Swissôtel brands which has joined AccorHotels Group which is one of the world’s largest global hotel companies. Swissôtels has over 30 well-located properties around the world.
About Al Ghurair
Founded in 1960, Al Ghurair operates as a diversified conglomerate that engages in manufacturing, real estate, and financial investment activities in the Middle East, North Africa, Europe, North America, and Australia. Headquartered in UAE, Al Ghurair owns land and buildings; develops retail spaces, office units, apartment hotels, and apartments and town houses; and leases, maintains, and redevelops showrooms, villas, retail outlets, car parks, and residential and commercial buildings.