With the boost of “the Belt and Road” initiative, Globalegrow is expanding to Spain by establishing a maintenance center. Globalegrow’s subsidiary company Cheetahrepair, the European Wing of Globalegrow is set to independently operate in Spain and will provide services such as quality testing, maintenance, refurbishment of returned products, and other after sales services from Globalegrow.
According to Longlong Zheng, Manager of Cheetahrepair in Spain:
“I remember at the beginning, it was really hard to recruit Spanish engineers locally because the business had not officially opened. There were a lot of detours and obstacles in the beginning as we gathered our bearings, but now we have 10 engineers and 5 QAs in the maintenance center. I feel extremely confident that we are on the right path now.”
Cheetahrepair is set to provide its services in not only Spain but also in Britain, France, Germany, Italy and Portugal. A senior engineer can complete around 50 cellphone motherboard repairs in a day and the independent operational system which includes both front and back end and the mature work flow guarantee that each order is completely efficient. All the steps are recorded in the system including receiving the products, screening, recording, separating, shelving, stocking, up to the final repairs.
Globalegrow team has expanded to 19 employees in Spain and with the success in Spain, Globalegrow is also aiming to open maintenance centers in Poland and the US.
Longlong Zheng added the following about the opening of Spain maintenance center:
“To localize the business, we need to localize the mindset first. They care about details like, when they finish repairing a cellphone, they will help set the client’s settings and thoroughly clean the phone with alcohol wipes. These are the details that our clients can feel, something that can make a difference.”
Globalegrow was founded in 2007 and is set to maximizing global benefit in a new retail ecosystem of cross-border e-commerce. Globalegrow was listed on Shenzhen Stock exchange in 2014 when it launched a multibillion dollar IPO merging with Shanxi Baiyuan Trousers Co., Ltd (aka Global Top).