Israel-based media company, SintecMedia, has agreed to acquire US based Operative Media Inc., in a deal that is valued at just under $200 million. With this acquisition SintecMedia will provide media companies with single set of tools for executing both TV and digital ad purchases.
Both firms offer similar tools and services with media companies around the globe using their software to keep track of their ad inventories, generating invoices and helping to deliver right ads to the right outlets.
The deal was made possible with the financial backing from Francisco Partners on behalf of SintecMedia. Earlier this year, Francisco Partners also agreed to fully acquire SintecMedia. With this new acquisition the company will have 14 offices across the world and over 1,300 employees.
SintecMedia is the global provider of business management solutions designed to meet the dynamic and diverse needs of broadcasters; media companies; and multi-channel video providers including satellite, cable, and OTT. SintecMedia is the preferred broadcast management software partner for over 300 of the world’s top media brands, including NBC Universal, CBS, ABC, AT&T, STARZ, STAR India, Seven Australia and Sky. SintecMedia delivers innovative software that performs across all platforms, revenue models, and business units.
Founded in 2000 A.D. SintecMedia has grown to over 800 employees in 11 offices around the world, processing more than $33 billion in advertising dollars for different companies in the industry.
About Operative Media
Operative Media, Inc. is an American advertising company founded in New York City in 2000. The company has its headquarters in New York City with offices in Los Angeles, London and India and 280 employees.
It provides media companies with ad management technology, ad trafficking services, and business process management consulting. Its clients include Reuters, Dow Jones, National Public Media, NBC Universal, SmartMoney, Constant Contact and iVillage.
About Francisco Partners
Francisco Partners is an American private equity firm focused exclusively on investments in technology and technology-enabled services businesses. Francisco Partners Management LLC. was founded in August 1999 and is headquartered in San Francisco with an additional office in London. Since inception, the firm has raised approximately $10 billion in committed capital across four funds and has built an investment portfolio including over 70 companies.