IHG and SAMHI have partnered to rebrand 2,000 of SAMHI rooms to Holiday Inn Express hotels. The newly signed portfolio comprises 14 hotels, including ten open hotels in Ahmedabad, Bengaluru, Chennai, Delhi NCR, Hyderabad, Kolkata, and Mumbai. Additional four hotels are in construction and the signing will set IHG hotel to 41 hotels positioning IHG as the largest player in the midscale hotel market in India.
During the hotels refurbishment of all the hotels will be closed and will feature next generation designs, several additional public areas and feature brand hall marks to enhance guest service delivery.
Regarding the partnership, Sudeep Jain, Vice President, Development, South West Asia, IHG said:
“It is with great pride and excitement that we are announcing our partnership with SAMHI for conversion of their existing mid-market hotel portfolio in India to Holiday Inn Express. This is a significant move towards establishing IHG as a leading player in the midscale hotel segment in India, while we continue to build on our upscale and luxury offering in the country with InterContinental Hotels & Resorts and Crowne Plaza Hotels & Resorts.”
He added: “With this signing, we now have close to 60 hotels open and in the pipeline, across the Holiday Inn Brand Family. SAMHI is keen to accelerate Holiday Inn Express’ highly efficient operating model and engage the brand’s growing familiarity in the country. Holiday Inn Express is the rest and go hotel brand that delivers a smarter travel experience by providing more where it matters most. The brand in combination with IHG’s strong distribution systems, preferred brands, top revenue management tools, best in class loyalty program, and constant focus on training and empowering employees, will ensure our joint success.”
According to Ashish Jakhanwala, MD & CEO, SAMHI:
“We are delighted to be partnering with IHG and bringing their world class Holiday Inn Express brand into our business portfolio. We look forward to working with IHG to develop the brand further and create an excellent offering for our domestic as well as international guests across Tier 1 cities in India, where there has been a noteworthy increase in demand for quality accommodation in mid-segment.”
Incorporated on May 21, 2004, InterContinental Hotels Groups (IHG) franchises its brands to and manages hotels on behalf of third- party hotel owners. Its portfolio includes InterContinental, HUALUXE, Kimpton, Crowne Plaza, Hotel Indigo, EVEN Hotels, Holiday Inn, Holiday Inn Express, Staybridge Suites Hotels, Holiday Inn Resort, Holiday Inn Club Vacations and Candlewood Suites Hotels. As of December 31, 2016, the Company operated in over 100 countries globally. It employs 350000 employees in its hotels around the world.