New York based Technology Company that has revolutionized the fitness industry; Peloton is set to embark on global expansion with expansion in Europe and Canada. Peloton created the category forming indoor cycling bike and the recently announced Peloton Tread and it will expand into the Canadian and European market by selling direct-to-consumer through its website, www.onepeloton.com, as well as owned retail locations. Retails locations are planned to be opened in multiple location throughout London and Toronto. Peloton retail locations will assist the international fitness members to physically experience Peloton products.
For the first time beginning in autumn 2018, Peloton Bike will be shipped outside of the USA. However the recently announced Peloton Tread that is currently available for presale will only ship within USA later this fall.
Peloton is also planning to launch a London based studio in 2019 that will allow Peloton’s international members to experience more live classes on their schedules. These studios will put British indoor cycling instructors to its world-class roster and Peloton is also planning to expand these studios into European markets in 2019.
According to seasoned executive Kevin Cornils, who recently joined Peloton as Managing Director:
“Over 60% of the $100+ billion dollar global fitness market is outside of the United States, and the UK is the world’s second largest market. We were increasingly hearing from potential members from the UK and Canada who were asking for the bike, so we listened and decided to launch the full offering, including retail showrooms, to bring them the same best-in-class experience as we’ve been building out in the US. I am excited to join the passionate team at Peloton that has been innovating the fitness market in the US, and help them continue that success around the globe.”
John Foley, CEO of Peloton added the following about the new expansion:
“We see enormous potential to disrupt the fitness market in the UK, Canada and beyond and cannot wait to expand the Peloton brand and community globally. Kevin is an experienced executive who deeply understands the international market, and we’re thrilled to have him on board to help us reach our next one million members.”
Headquartered in the USA, Peloton offers live and on-demand indoor cycling classes in homes, as well as markets and sells its products through its showrooms and online. Founded in 2012, Peloton is revolutionizing the fitness industry through its exercise bikes