Technology driven nationwide on-demand grocery delivery service, Instacart is set to acquire Unata which is an award- winning provider of 1 to 1 digital solutions for grocery shoppers. The acquisition aims to enable the future of online grocery shopping by combing their talents, culture and innovative product solutions. Creating a one- stop shop for brick-and–mortar retailers to compete in the increasingly online world, the acquisition will not only benefit Instacart and Unata but their retailers as well.
According to Apoorva Mehta, Founder and CEO of Instacart:
“Instacart’s mission has always been to be an independent partner to retailers and enable them to give their customers the best experiences using the best technology. This acquisition allows us to take that commitment to the next level. It represents a landmark win for retailers, who will benefit from Instacart’s scale, Unata’s highly configurable technology, and the deep grocery industry integrations this acquisition will enable.”
Chris Bryson, CEO of Unata said the following about the acquisition:
“Unata and Instacart have long shared a vision of innovating the grocery industry and building the online grocery shopping experience of the future. By combining the power of our teams and technologies, we can achieve this vision faster and for the first time ever offer a fully comprehensive, configurable digital solution for grocery retailers of all sizes.”
Unata headquarters will remain in Toronto and Chris Bryson, Unata’s CEO will remain in his current role and will report to Instacart’s Chief Business Officer, Nilam Ganenthiran. Unata will remain an independent subsidiary of Instacart and Instacart will continue to invest in innovation and resources for both Unata and Instacart. The transaction is subject to customary closing conditions.
In the year 2017 alone, Instacart expanded from 30 to 190 markets and looks forward to partnering with Unata to continue its blistering growth in 2018.
Headquartered in the US, Instacart operates as a same day grocery delivery service company. Instacart allows customers to select groceries through an online application platform from various retailers and has the grocery delivered by personal shoppers.
Founded in 2009 and based in Canada, Unata provides a marketing and analytics platform that connects retailer’s loyalty/CRM platform to digital channels to enable a personalized and real-time customer experience. Customer’s interactions and pre- purchase behaviors are tracked by the platform. Unata Inc. is a subsidiary of Maplebear Inc.