Just after six months of launching in the UK, Atlas Biomed, the personalized health tech company launches in ten other European countries. Atlas Biomed offers DNA and microbiome tests directly to its customers and the expansion is as a result of strong sales in the UK. Owing its growth to health- conscious consumers and booming global genomics market, Atlas has launched in Belgium, Denmark, Finland, Republic of Ireland, Italy, Luxembourg, Slovenia, Spain, Sweden and The Netherlands. The current global genomics market is valued at £8bn ($10.8 billion) with average growth of 30%.
Atlas Biomed provides direct- to- consumer DNA and Microbiome tests with integrated analysis on a secure online platforms. The company has been greatly inspired by the growth in the UK where more than two-thirds of consumers opted for the Atlas Microbiome Test. The strong sale in the UK was possible due to evolving demands of health- conscious consumers who are curious about their gut health and the decreasing cost of DNA sequencing.
According to CEO and co-founder Sergey Musienko of Atlas Biomed:
“With health conscious consumers across the globe turning to tech for advice, we wanted to help. We could have shipped directly to these consumers; however we decided that the costs for these would have been incredibly prohibitive. So we have opened our doors to these markets in a bid to bring affordable DNA and Microbiome testing to millions more consumers across Europe and we are hopeful of continued European expansion through 2018.”
“Ten percent of the global genomics market is based in the UK and we plan to manage all EMEA operations from our London HQ. Scaling up at speed has always been part of our business plan. The fact that we’re managing to do this ahead of time is testament to the hard work of the team. We’ve seen phenomenal sales in these past four months which has made this move possible so quickly.”
Millions of new consumers will get access to the Atlas Biomed’s platform that will enable them to understand their health risks and show them how to improve their well-being. It will also provide recommendations for food, exercise and lifestyle.
About Atlas Biomed
Incorporated in 2016, Atlas Biomed Group provides mobile application facilitated DNA genetic and microbiome test services. Consumers can send them saliva and stool samples using their test kits and use its mobile application to navigate test results and access recommendation based on their body, lifestyle and environment. Atlas Biomed is based in London, UK.