AGRANA, the fruit, starch and sugar group, has extended its presence in Africa by acquiring 49% of Elafruits SPA. Elafruits is located in Akbou, Algeria employing around 100 employees and it generated around 7 million euro in 2017 financial year. AGRANA is a global fruit company that maintains 29 production sites in 21 countries.
Elafruits also makes fruit purées and bases for the beverage industry. AGRANA considers Algeria as a strategically important market as it has the highest per capita consumption of fruit preparations for yoghurts in the region.
According to AGRANA CEO Johann Marihart:
“This acquisition is another move to consolidate our leading global position in fruit preparations. The existing product portfolio and the option of expanding our production capacity close to major customers will accelerate AGRANA’s growth in North Africa.”
Headquartered in Austria, AGRANA supplies packaged food products and offers sugar, starch and processed fruits to customers worldwide. AGRANA employs around 8700 employees in 59 production facilities worldwide. Founded in 1988, AGRANA is the leading sugar company in Central and Eastern Europe as well as being a key producer, in the Starch segment, of special products and bioethanol in Europe and is the global leader in fruit preparations and a major producer of fruit juice concentrates in Europe.
Founded in 207, Elafruits was formerly known as Frulact Algérie and it changed the name to Elafruits SPA in December in 2013. Headquartered in Akbou Algeria Elafruits is a subsidiary of Groupe Batouche EURL.